Red Sea’s earliest roots are in the hotel industry.  Already in the 1970s, it began to make its unique footprint, with its creation of the Red Rock Hotel in Eilat and such fabled destinations as the Aviya Sonesta in Taba. Driven by its founder, Red Sea ventured into hotel construction. development and renovation, successfully building up its two main brands into recognized value deliverers in their market. In the 1990s and new century, Europe’s map was increasingly dotted with Red Sea hotels in various stages of operation, development and renovation.